Marketing Analyst بنظام الشفتات في الزرقاء

وصف الوظيفة

Marketing Analyst position at Al-Balqan Industrial Company – Lacrima in Zarqa focusing on transforming complex market data into actionable commercial intelligence within the dairy and FMCG sectors. تتطلب خبرة متوسطة، مع Bachelor’s degree in Marketing, Data Analytics, Statistics, or Business Administration، 3–5 years of experience in market analysis or commercial finance، Experience within the FMCG or Food Manufacturing industry. للتقديم يرجى إرسال السيرة الذاتية إلى البريد الإلكتروني المذكور.

المهام والمسؤوليات

• Execute high-level market surveillance to monitor competitor pricing, market share shifts, and category trends within the dairy industry.
• Quantify campaign performance by tracking and analyzing KPIs to provide data-driven recommendations for marketing spend optimization.
• Develop predictive models and forecasts for volume growth and consumer demand to support production planning and sales targets.
• Curate executive-level dashboards and reports that visualize retail performance, shelf-space efficiency, and distribution metrics.
• Conduct deep-dive consumer behavior analysis using research data and sensory feedback to guide product innovation and brand positioning.
• Perform rigorous pricing elasticity studies to ensure Lacrima remains competitive while maintaining target profit margins.
• Maintain and audit marketing databases, ensuring high-quality data integrity for all commercial reporting and mailing lists.
• Liaise with Sales and Operations to synchronize market intelligence with supply chain capabilities and inventory management.

المتطلبات

• Bachelor’s degree in Marketing, Data Analytics, Statistics, or Business Administration
• 3–5 years of experience in market analysis or commercial finance
• Experience within the FMCG or Food Manufacturing industry
• Advanced technical mastery of Microsoft Excel (Pivot Tables, Power Query, and Advanced Modeling)
• Proven experience with data visualization tools (e.g., Power BI, Tableau) or CRM analytics platforms
• Professional fluency in English
• Exceptional analytical rigor with a meticulous focus on attention to detail and data accuracy
• Strong interpersonal skills for presenting findings and influencing cross-functional stakeholders

طريقة التقديم

التعليقات

لا توجد تعليقات منشورة حتى الآن.