Paid Search Lead بدوام كامل في دبي
التخصص
التسويق
نوع الدوام
دوام كامل
الخبرة
أي مستوى
الموقع
دبي
وصف الوظيفة
A leading global fintech firm is seeking a Paid Search Lead to join its high-performing digital marketing team in Dubai. This is a unique opportunity for an experienced performance marketer to shape and execute cutting-edge paid search strategies across multiple geographies within a dynamic and fast-paced environment.About the Role:As the Paid Search Lead, you will be responsible for planning, managing, and optimizing global user acquisition campaigns through search engines. Working collaboratively with cross-functional teams, including social media and programmatic marketing, you will drive retail client growth through innovative campaign execution and data-led decision-making.Key Responsibilities:Develop, launch, and continuously optimize always-on SEM campaigns focused on achieving commercial KPIs.Analyze campaign performance, conduct A/B testing, and refine strategies based on historical performance, market trends, and regional insights.Monitor campaign delivery, address underperformance, and resolve technical issues related to tracking, tagging, or creative delivery.Manage and traffic various ad formats in the ad-server to meet required specifications.Leverage the organization’s mar-tech stack, including CRM and CDP tools, to enhance audience targeting and campaign effectiveness.Maintain publisher and technology partner relationships, while identifying new growth opportunities.Support finance and reconciliation processes related to campaign spend and vendor management.Key Skills & Competencies:Advanced knowledge of Google Ads and paid search ecosystem.Strong grasp of attribution, ad-serving, and campaign optimization best practices.Analytical mindset with high proficiency in Excel and data interpretation.Ability to operate within an integrated, multi-channel marketing setup (e.g., paid social, programmatic).Adaptable and responsive to shifting business priorities.Detail-oriented, proactive, and results-driven.Qualifications & Experience:Bachelor’s degree in a relevant field (marketing, analytics, business) is preferred but not mandatory.Minimum of 4 years of hands-on campaign management experience on the buy-side (agency, in-house desk, or ad-tech firm).Proven success managing campaigns on Google Ads; familiarity with managing Meta (Facebook/Instagram) campaigns is a plus.Experience with fintech or other highly regulated industries is advantageous.Knowledge of or willingness to learn SQL is a plus.
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