أخصائي تسويق Product Marketing Specialist | Go-to-Market بدوام كامل في أبوظبي
التخصص
التسويق
نوع الدوام
دوام كامل
الخبرة
أي مستوى
الموقع
أبوظبي
وصف الوظيفة
📣 We’re Hiring: Product Marketing Specialist | Go-to-Market🕒 Employment Type: Full-Time💼 Level: Mid-LevelWe are looking for a strategic and creative Product Marketing Specialist | Go-to-Market to develop product positioning, marketing strategies, launch plans, and customer-facing messaging. The ideal candidate will connect product development, marketing, sales, and customer insights to successfully bring products to market, accelerate adoption, and support sustainable business growth.🎯 Key Responsibilities• Develop and execute product marketing strategies aligned with business and product objectives.• Build comprehensive go-to-market strategies for new products, features, services, and market expansions.• Conduct market research to understand customer needs, industry trends, competitive activity, and market opportunities.• Define target audiences, customer segments, buyer personas, and key purchasing motivations.• Develop clear product positioning and differentiated value propositions.• Create compelling product messaging for different customer segments and marketing channels.• Develop go-to-market plans covering objectives, positioning, pricing, channels, campaigns, timelines, and launch activities.• Coordinate product launches across marketing, sales, product, customer success, and commercial teams.• Develop product launch calendars, campaign plans, communication materials, and execution schedules.• Create sales enablement materials including presentations, product guides, brochures, FAQs, battle cards, and case studies.• Work closely with sales teams to communicate product benefits, differentiators, use cases, and competitive positioning.• Develop content for websites, landing pages, email campaigns, social media, advertising, presentations, and other marketing channels.• Collaborate with product managers to translate technical product features into clear customer benefits.• Support pricing, packaging, promotional, and product-bundling strategies based on market insights.• Monitor competitor products, pricing, messaging, campaigns, and market positioning.• Identify competitive advantages and recommend strategies to strengthen product differentiation.• Develop customer-facing campaigns designed to drive awareness, consideration, adoption, and retention.• Coordinate product demos, webinars, events, launches, and promotional activities.• Gather customer feedback and market intelligence to identify product and messaging improvements.• Track product marketing KPIs including awareness, leads, engagement, conversion, adoption, and revenue contribution.• Analyze campaign and launch performance and recommend improvements based on data.• Prepare product marketing reports, market updates, campaign reviews, and management presentations.• Work with digital marketing teams to optimize paid, organic, email, social, and content marketing initiatives.• Support regional or international product launches by adapting messaging and marketing materials to local markets.• Maintain consistent product messaging and brand positioning across all customer touchpoints.• Identify new market segments, partnerships, channels, and growth opportunities.• Continuously improve go-to-market processes, launch frameworks, customer communications, and product marketing effectiveness.✅ Requirements• Diploma or Bachelor’s degree in Marketing, Business Administration, Communications, Product Management, or a related field.• Previous experience in product marketing, go-to-market strategy, digital marketing, brand marketing, or a similar role.• Strong understanding of product positioning, customer segmentation, value propositions, and marketing strategy.• Experience developing and executing go-to-market plans and product launch campaigns.• Strong market research and competitive analysis skills.• Ability to translate complex product features into clear and compelling customer benefits.• Excellent copywriting, storytelling, presentation, and communication skills.• Strong understanding of B2B, B2C, SaaS, technology, consumer products, or other relevant commercial environments.• Experience working closely with product, sales, customer success, and marketing teams.• Strong understanding of digital marketing channels and customer acquisition strategies.• Experience developing sales enablement materials and customer-facing marketing content.• Ability to analyze marketing performance, customer data, and campaign metrics.• Proficiency with Microsoft Office, presentation tools, analytics platforms, and marketing technology.• Familiarity with CRM, marketing automation, content management, and project-management platforms.• Strong project-management and organizational skills.• Ability to manage multiple product launches, campaigns, and deadlines simultaneously.• Strong commercial awareness and understanding of customer buying behavior.• Excellent stakeholder-management and cross-functional collaboration abilities.• Creative, analytical, proactive, and results-oriented approach to marketing.• Ability to work effectively in a fast-paced and changing business environment.• Experience with product-led growth, lifecycle marketing, or customer adoption programs is an advantage.• Professional marketing certification is a plus.🌟 What We Offer• Competitive salary and comprehensive employee benefits.• Opportunities to lead high-impact product launches and go-to-market initiatives.• Exposure to product strategy, digital marketing, sales, customer success, and business development.• Professional training in product marketing, market research, positioning, and campaign strategy.• Opportunities to work with innovative products, technologies, and emerging markets.• Collaboration with experienced product, sales, marketing, and commercial teams.• Access to modern marketing, analytics, CRM, and campaign-management tools.• Opportunities to develop expertise in product positioning, customer acquisition, and market expansion.• Support for professional development and industry-related certifications.• Recognition for successful launches, campaign performance, product adoption, and business impact.• Career progression toward Senior Product Marketing Specialist, Product Marketing Manager, Go-to-Market Manager, or Head of Product Marketing roles.
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