التخصص
التسويق
نوع الدوام
دوام كامل
الخبرة
أي مستوى
الموقع
دبي
وصف الوظيفة
About the Role:As Chief Marketing Officer, you will build MultiPass's marketing growth engine from the ground up, combining strategic thinking with hands-on execution.Working closely with the CEO, business, commercial and operations teams, you will develop an integrated approach to customer acquisition and growth — from market understanding, segmentation and brand positioning to acquisition channels, lead management and end-to-end analytics.Your primary mission is to turn marketing into a predictable and scalable source of qualified leads, new customers and evenue growth, while strengthening brand awareness and increasing customer lifetime value.This is a role for someone who thrives in a dynamic, growing business, takes ownership, moves fast and knows how to build something big from a relatively small starting point.Responsibilities:1. Customer Acquisition & Revenue Growth• Build and scale effective B2B customer acquisition channels.• Drive qualified lead generation, improve conversion and increase marketing's contribution to revenue.• Identify growth opportunities, test hypotheses quickly and scale what works.2. Market Strategy & Brand Positioning• Develop a deep understanding of our focus markets, customer segments, target audiences, needs and competition.• Define market priorities, clear brand positioning, differentiated value propositions and messaging tailored to key customer segments and markets.• Grow brand awareness, recognition and trust across priority markets.3. Marketing Operations & Analytics• Establish essential marketing processes, performance management and reporting.• Build end-to-end funnel analytics, lead tracking, CRM integration and attribution together with commercial and operations teams.• Set up clear KPIs across lead generation, acquisition costs, conversion, customer value and marketing ROI.• Make marketing investment decisions based on data and measurable results.4. Customer Retention & Lifetime Value• Work with commercial, product and operations teams to improve customer journeys and engagement.• Identify opportunities to increase customer retention, cross-sell and lifetime value.• Connect acquisition, customer development and business growth into a consistent approach.5. Execution & Leadership• Prioritise initiatives based on business impact and available resources.• Drive fast execution, test new approaches and deliver measurable results from the early stages.• Work closely with business, commercial and operations teams to align priorities and drive outcomes.• Build effective ways of working with a lean marketing team and external partners.• Scale successful initiatives while developing sustainable marketing capabilities.Requirements:• Proven experience in B2B marketing leadership with measurable impact on customer acquisition and business growth.• Strong commercial and analytical thinking, with a deep understanding of customer segments, acquisition costs, conversion rates and revenue growth drivers.• Hands-on experience building marketing capabilities, launching effective acquisition channels and scaling what works.• Entrepreneurial mindset, independence, speed and a pragmatic approach to execution.• Ability to work closely with the CEO, commercial and operations teams, connecting marketing initiatives to business outcomes.• Ability to prioritise, make decisions and deliver measurable results with a lean team and limited resources.• Experience in fintech, payments, financial services or complex B2B markets is a strong advantage.• Strong communication skills and fluency in English.How We Work:Our team moves fast, values analytical thinking and practical solutions, and expects leaders to take initiative, make decisions and deliver visible results.We are looking for a CMO who can build strong marketing foundations, deliver early business results and progressively scale successful initiatives into a sustainable growth engine, while staying close to execution.Please note that the processing of your personal data takes place in accordance with theprivacy notice, which could be found here:https://dyninno.com/en/privacy-notice-uae-dyninno-management-difc-ltd/
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