أخصائي تسويق Performance Marketing Specialist بدوام كامل في دبي
التخصص
التسويق
نوع الدوام
دوام كامل
الخبرة
أي مستوى
الموقع
دبي
وصف الوظيفة
Tanseeq Investment Group is a premier, diversified corporate group in the UAE with over 25 years of market leadership across large-scale landscaping, premium retail, boutique e-commerce, and lifestyle brands. Managing an elite portfolio of specialized companies, we are expanding our centralized digital team. We are seeking a numbers-driven, agile Performance Marketing Specialist to engineer, scale, and optimize paid media funnels across our diverse brand landscape.Role OverviewAs our Media Buyer, you will own the end-to-end performance framework for both B2C e-commerce stores and corporate B2B lead generation campaigns. This is a highly data-driven role requiring strong commercial acumen; you will manage substantial monthly ad spends, map customer funnels, and continuously test creative assets to lower customer acquisition costs (CAC) and maximize overall ROAS. Key ResponsibilitiesCampaign Deployment: Plan, build, and scale multi-channel paid ad campaigns natively within Meta Ads Manager, Google Ads (PMax, Search, Shopping), and TikTok Ads ManagerBudget & Bid Strategy: Oversee day-to-day corporate ad spends, pacing budgets diligently, and choosing optimal bidding strategies to prevent under/over-spendingConversion Optimization: Audit and enhance tracking accuracy using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and Conversion APIs (CAPI)Rigorous A/B Testing: Design structural experiments testing hooks, visual formats (UGC vs. studio), landing pages, and audience clusters to isolate high-performers.Cross-Functional Synergy: Collaborate directly with internal creative designers, copywriters, and platform managers to feed performance data back into asset production.Executive Data Reporting: Consolidate raw multi-platform analytics into weekly and monthly executive dashboards outlining precise ROAS, CPA, MER, and conversion trends.Qualifications & RequirementsExperience: 2 to 4 years of proven hands-on experience operating as a Media Buyer or Performance Marketer in an agency setup or an in-house multi-brand corporate team.Technical Ecosystem Stack:Expert-level deployment capability in Meta Ads Manager & Google Ads.Heavy experience setting up attribution inside GA4 & Google Tag Manager.Direct familiarity navigating Shopify backends and ecosystem appsAnalytical DNA: Strong command of Excel/Google Sheets; ability to spot immediate conversion-rate drops or attribution anomalies effortlesslyE-Commerce Literacy: Profound understanding of standard digital lifecycles, checkout funnel drop-offs, and abandoned-cart remarketing tracks.Portfolio Proof: Ability to confidently talk through past media-buying strategies, verified scaling case studies, or managed budget sizes during assessment.
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