أخصائي سوشال ميديا Social Media Content Creator بدوام كامل في أبوظبي
التخصص
التصميم والإبداع
نوع الدوام
دوام كامل
الخبرة
أي مستوى
الموقع
أبوظبي
وصف الوظيفة
Position OverviewWe are seeking a creative, energetic, and results-driven Social Media Content Creator to develop engaging content across social media platforms and strengthen the company’s online presence. The ideal candidate will have strong skills in content creation, social media trends, photography, videography, copywriting, video editing, and digital storytelling, with the ability to create content that attracts audiences, increases engagement, and supports brand and marketing objectives.Key ResponsibilitiesDevelop and execute creative social media content aligned with the company’s brand identity, marketing strategy, and target audience.Create engaging content for platforms such as Instagram, TikTok, Facebook, YouTube, LinkedIn, and other relevant social channels.Plan and maintain a consistent social media content calendar covering campaigns, product launches, promotions, events, and relevant trends.Develop creative concepts, storyboards, scripts, captions, hooks, and content ideas for social media campaigns.Produce short-form videos, reels, stories, photos, graphics, carousels, and other digital content formats.Take high-quality photographs and videos of products, services, people, events, locations, and behind-the-scenes activities.Film and edit engaging short-form video content suitable for social media audiences.Use video editing, graphic design, and content creation tools to produce polished and visually appealing content.Write compelling captions, headlines, scripts, calls-to-action, and other social media copy.Adapt content and creative concepts to suit different platforms, audiences, formats, and communication styles.Research current social media trends, viral formats, popular sounds, hashtags, topics, and emerging content styles.Identify opportunities to create timely and relevant content based on trends while maintaining brand consistency.Collaborate with Marketing, Design, Sales, Product, and other teams to develop content that supports business objectives.Work with internal teams to gather information, product details, campaign materials, and creative assets.Support the development and execution of social media campaigns, promotions, competitions, launches, and special events.Create content that highlights brand personality, products, services, customer experiences, company culture, and key brand messages.Develop content specifically designed to increase reach, engagement, followers, website traffic, leads, and conversions.Manage the publishing and scheduling of approved content across relevant social media platforms.Monitor comments, messages, mentions, and audience interactions and support timely community engagement.Respond to social media interactions professionally and escalate customer enquiries or issues when required.Monitor competitor social media activity and identify useful content strategies, creative approaches, and market trends.Track content performance using social media analytics and reporting tools.Analyse metrics such as reach, impressions, engagement, views, watch time, follower growth, clicks, and conversions.Prepare regular content performance reports and provide recommendations for improving future campaigns.Test different content formats, creative approaches, posting times, captions, hooks, and calls-to-action to improve performance.Maintain an organised library of photos, videos, graphics, templates, brand assets, and other content resources.Ensure all published content follows brand guidelines, visual standards, tone of voice, and communication requirements.Coordinate with photographers, videographers, designers, influencers, creators, agencies, or external production partners when required.Assist with influencer and creator collaborations, including content coordination, campaign requirements, and deliverables.Support live content, event coverage, product launches, promotional activities, and real-time social media updates.Stay informed about changes to social media algorithms, platform features, content formats, and digital marketing practices.Continuously generate new creative ideas and experiment with innovative ways to improve the brand’s social media presence.Ensure all content is accurate, relevant, original, engaging, and appropriate for the intended audience.Protect the company’s brand reputation by following appropriate communication, publishing, and social media guidelines.Contribute creative ideas during marketing meetings, campaign planning sessions, and content strategy discussions.RequirementsProven experience in Social Media Content Creation, Digital Marketing, Social Media Management, Content Marketing, or a similar role.Strong portfolio demonstrating experience in social media content, short-form video, photography, creative campaigns, or digital storytelling.Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn.Excellent understanding of current social media trends, viral content formats, audience behaviour, and platform best practices.Strong creative thinking and the ability to develop original, engaging, and visually appealing content concepts.Excellent copywriting, storytelling, communication, and editing skills.Experience with photography and videography, including basic lighting, framing, composition, and audio.Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.Familiarity with graphic design tools such as Canva, Adobe Photoshop, Illustrator, or similar platforms.Ability to create engaging hooks, captions, scripts, thumbnails, and calls-to-action.Strong understanding of social media analytics and the ability to interpret performance data.Excellent attention to detail regarding visual quality, spelling, grammar, branding, and content consistency.Strong organisational and time-management skills with the ability to manage multiple content projects and deadlines.Ability to work independently while collaborating effectively with marketing and creative teams.Strong communication and interpersonal skills.Ability to adapt quickly to changing trends, platform updates, and audience preferences.Proactive, energetic, resourceful, and highly creative approach to content development.Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.Experience with influencer marketing, paid social media, or digital advertising is an advantage.Experience working with lifestyle, fashion, beauty, retail, hospitality, luxury, entertainment, or consumer brands is an advantage.Relevant qualifications in Marketing, Communications, Media, Digital Marketing, Journalism, Design, or a related field are an advantage.
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