Media Planning Director / Market Research Director / Content Strategy Director بدوام كامل في أبوظبي
التخصص
التسويق
نوع الدوام
دوام كامل
الخبرة
أي مستوى
الموقع
أبوظبي
وصف الوظيفة
We are seeking a strategic, analytical, and results-driven Media Planning Director / Market Research Director / Content Strategy Director to lead media planning, market intelligence, and content strategy initiatives. The ideal candidate will have strong leadership, research, and strategic planning capabilities, with the ability to identify market opportunities, optimize media investments, develop impactful content strategies, and drive brand growth through data-driven insights and effective communication.Key ResponsibilitiesDevelop and implement strategic plans aligned with business objectives, brand positioning, and target audience needs.Lead media planning, channel selection, budget allocation, and campaign optimization to maximize reach and return on investment.Oversee market research, consumer insights, competitor analysis, and industry trend assessments.Translate research findings and data analytics into actionable business, marketing, and brand recommendations.Develop content strategies, editorial plans, messaging frameworks, and distribution approaches across digital and traditional channels.Monitor campaign performance, audience engagement, market trends, and key performance indicators (KPIs).Collaborate with marketing, creative, sales, digital, and business teams to ensure consistent brand communication.Manage external agencies, research partners, media vendors, and content production teams.Oversee budgets, project timelines, resource allocation, and strategic deliverables.Identify emerging media platforms, audience behaviors, and content opportunities to strengthen market positioning.Present strategic recommendations, research findings, and performance reports to senior management and stakeholders.Lead, mentor, and develop teams to improve strategic thinking, analytical capabilities, and execution quality.For Media Planning Director roles, focus on media investment strategies, channel performance, and campaign effectiveness.For Market Research Director roles, focus on research methodologies, consumer insights, market intelligence, and business forecasting.For Content Strategy Director roles, focus on content planning, brand storytelling, editorial direction, and audience engagement.RequirementsBachelor's degree in Marketing, Communications, Business Administration, Market Research, Media Studies, or a related field is preferred; a master's degree is an advantage.Extensive experience in media planning, market research, content strategy, marketing, or a related leadership role.Strong knowledge of media channels, consumer behavior, market analysis, digital marketing, and content development.Proven ability to develop strategic plans, interpret data, and translate insights into measurable business outcomes.Experience managing budgets, projects, external agencies, and cross-functional teams.Strong analytical, creative, problem-solving, and decision-making skills.Excellent leadership, communication, presentation, and stakeholder management abilities.Proficiency in analytics platforms, market research tools, media planning systems, and relevant software.Strong commercial awareness and the ability to manage multiple priorities in a dynamic environment.High standards of professionalism, accountability, and commitment to continuous improvement.
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